Alcon teams with Creative Coalition

Alcon Entertainment has produced an effective partnership while using Creative Coalition beneath the latter's Spotlight Initiative banner. The alliance necessitates the Creative Coalition to coordinate cause-related marketing components into marketing campaigns for Alcon's film slate like the approaching "Speedboys" project. "Today, our citizenry demands socially conscious activism within the products and corporations it supports, and entertainment is not any exception," mentioned Creative Coalition Boss Robin Bronk. "Alcon Entertainment knows the power, inspiration and influence of film on issues that serve typically the most popular good." Alcon setup "Speedboys" last fall. It comes down lower to math teacher Simon Hauger, who brought troubled Philadelphia high schoolers to win a tournament to create another-fuel vehicle. Alcon's slate features projects specific in the household demo for instance "The Blind Side," "Dolphin Tale" and "Pleased Noise." Contact Dork McNary at dork.mcnary@variety.com